Aesop

Mar

It doesn’t happen often that I find everything a company is doing absolutely brilliant. There is always something they could have done better, a better positioning in the market, a different profile… Aesop to me, is like the perfect marketing strategy, the perfect brand, the perfect communication.
And this was even before I tried their products! I signed up for the newsletter one day expecting the usual list of why you should buy this, why that, but… I was blown away by how smart it is. They created a sensory experience, engaging your body and mind at the same time. It’s very stimulant in a cultural sense, suggesting a movie to watch, a CD to listen to, an expo to visit. What does this do? It creates associations in your mind, you would probably be surprised by knowing that sight is highly overrated, while smell and tact are able to create stronger connections within your brain, they are easier to remember, and the right stimulus will bring them back to your mind even years later, without you even realizing, or wanting to! I am not quite sure why I am telling you this but I find it fascinating… I might as well be the only one, but think about it!

Anyway, done with the prologue… it’s time to sense Aesop products!
Well, my favourite is the Primrose Facial Cleansing Masque. You put it on, leave it untouched for 15 minutes or until your face really cannot move any longer (this cracks me up all the time, I start laughing like an idiot!) and then rinse. The result: your face is super-soft, clean, fresh and smell so so nice. It is actually a scent that comes with me all day long and keeps me in such a good mood!

For more information, visit Aesop. For those who live in Italy, I am working to get these fantastic little products to you. It may take a while, but I’ll do it!

Photo courtesy of Aesop & The Cool Counter